With the Movly app, hiring a car feels just like driving your own.

It’s a smart way to book and access a hire car. All you need is your phone.

Get verified directly in the app by uploading photos of your ID and driving documents.

Skip the stress of crowded car parks. The Movly app guides you straight to your car hire collection point, so you can get on the road in no time.

The Movly app puts everything you need for your car hire in one place, from booking to unlocking the vehicle.

Rochester, New York, sits along the Genesee River where it flows north into Lake Ontario, a gateway to both Niagara Falls and the Finger Lakes wine country. Once a hub of innovation and industry, home to Kodak, Xerox, and Bausch + Lomb, the city today blends its inventive spirit with a thriving arts and culinary scene. The High Falls cascade through the city’s centre, a dramatic reminder of the power that fuelled Rochester’s early growth. Culture flourishes in institutions such as the George Eastman Museum, celebrating photography’s roots, and The Strong National Museum of Play, a favourite for families. The Erie Canal, running through nearby villages like Pittsford and Fairport, offers miles of scenic trails for walking and cycling. Hiring a car in Rochester allows visitors to explore these surrounding villages and waterways with ease. Along the waterfront, Ontario Beach Park and the Port of Rochester invite visitors to relax by the Great Lake. Just to the south, the Finger Lakes region beckons with rolling vineyards and award-winning Rieslings, while a short drive west leads to the roar of Niagara Falls. With car hire in Rochester, these iconic destinations are easily reached on your own schedule. Year-round festivals, from the Lilac Festival in spring to the Rochester International Jazz Festival in summer, fill the city with colour and sound. Greater Rochester International Airport lies about eight kilometres from the city centre, offering easy access for travellers. Car hire from Greater Rochester International Airport provides a convenient starting point for exploring Rochester, the Finger Lakes and western New York State. Rochester combines natural beauty, innovation, and upstate charm, where waterfalls meet wine country and every visit feels like a new discovery.